It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...
AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...
EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...