Katie Hass, director of the Utah Division of Consumer Protection, called the proposed data sale an 'egregious betrayal of trust' for consumers.

The genetic-testing company, which collected DNA data from users, is for sale in bankruptcy court. Now, 27 states and the District of Columbia oppose selling the data without express consent.

As 23andMe works to climb out of bankruptcy through a massive sale, customers are worried their DNA is being offered to the highest bidder. NBC’s Ryan Nobles reports for TODAY on what could happen to customers’ personal data in new hands.