A release from the Dow Jones Newswires by Brian Steinberg reports that U.S advertising in 2002 is expected to accelerate during the second half of the year, but will still fall short of the peak ...
The goal of advertisers is simple: to reach consumers. So as consumers shift from reading traditional periodicals to Internet content, advertisers generally follow. Over long periods of time, ...
Regional sports net YES (Yankees Entertainment & Sports) has put together its 2002 broadcast lineup. Roster features veteran local radio broadcaster Michael Kay, who will do play-by-play for 100 games ...
Alan, Jeff and James Martin Lane. Anchoring America: The Changing Face of Network News. Chicago: Bonus Books, 2003. Allen, Craig M. News is People: The Rise of Local TV News and the Fall of News from ...
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