Apple's '1984' Super Bowl commercial revolutionized advertising, launching the Macintosh and altering cultural and consumer ...

Directed by the critically acclaimed Ridley Scott, the ad won several major industry awards, including the 1984 Clio Award ...

Apple changed Super Bowl advertising forever. While others have tried to bottle what was shown in January 1984, no one has ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

The ad for the Macintosh computer — which was seen nationally just once, during the Super Bowl — is considered one of the most memorable commercials ever made. By Richard Sandomir Steve Hayden, an ...

Before we get to Sunday, here’s a history of Apple at the Super Bowl.

Apple and the Super Bowl have been making milestones for decades. Let's look at Apple's long history with the Super Bowl!

When Apple aired ‘1984’ during Super Bowl XVIII, it didn’t explain features, show a computer or even clearly state what it ...

Apple’s iconic “1984” Macintosh ad, directed by Ridley Scott, debuted 33 years ago last month, but that doesn’t mean it’s not still being ripped off by other tech companies. The latest culprit is ...

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...