Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
STATEN ISLAND, N.Y. -- In an attempt to “disrupt the global fitness and activewear industry … in service of all women athletes,” Nike has announced the release of NikeSKIMS -- a new collaboration with reality star Kim Kardashian.
Kim Kardashian jokingly slammed her mother, Kris Jenner, on Instagram after the latter promoted a SKIMS rival company online.
Wall Street already seems pleased. In the 48 hours since, Nike’s market cap has increased nearly $5 billion, despite the launch receiving a mixed response from analysts and Nike fans.
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The “Kardashians” star, 44, was spotted shooting a mystery campaign on a beach in the Bahamas Tuesday. Kardashian stripped ...
Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market.
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