With Ive leading design, OpenAI aims to pair the tech behind its ChatGPT chatbot with product design expertise that made the iPhone a bestseller.

Jony Ive, Apple’s former head of design, will take over design at OpenAI after the Sam Altman-led company acquired Ive’s hardware startup in a deal valued at $6.5 billion, with the new pairing expected to unveil a product within the next year as a potential competitor to Ive’s former employer.

OpenAI has recruited Jony Ive, the designer behind Apple’s iPhone, to lead a new hardware project for the artificial intelligence company that makes ChatGPT.