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Max’ rebranding back to ‘HBO Max

The Hollywood Reporter on MSN · 19h

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

KFOR on MSN · 1h

‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course

WarnerBros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched in 2020. “Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week,

HBO, Max and Get Rid

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Variety on MSN · 1d

Why David Zaslav Was Wrong to Get Rid of HBO's Name in HBO Max

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer's name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course.

Max, which was once HBO, reverts to HBO Max

The streamer previously known as HBO Max (2018–2022), then as Max (2022–2025), will henceforth be known as… checks notes …HBO Max, again. The rebrand will take place this summer and is part of a push by Warner Bros.

2h

Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

WAMC Northeast Public Radio1h

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

5h

Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand

Netflix co-CEO Ted Sarandos weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding.

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