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Hailey Bieber closes $1B rhode deal with e.l.f. Beauty: 'This is only the beginning'
A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation. As the Head of Innovation, she will oversee "creative, product innovation and marketing," according to a press release. She'll also be a strategic advisor to e.l.f. Beauty.
The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...
Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...
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