At 100 years old, the blimp is an ageless star in the sky. And the 246-foot-long airship will be in the background of the Daytona 500 on Sunday — roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its latest and greatest anniversary tour.

From technological improvements to its status as an advertising icon, the Goodyear Blimp has evolved while remaining a cherished sight.

At 100 years old, the blimp is an ageless star in the sky. And the 246-foot-long airship will be in the background of the Daytona 500 on Sunday — roughly 1,500 feet above Daytona International Speedway,

Goodyear reported improved net profits for the fourth quarter and the year, as the company began seeing results from its Goodyear Forward transformation plan.