Flagg's lucrative social media career, which began when he was in high school, has helped to provide a very comfortable home for him and his family, who all relocated to Greensboro, NC, when he began his freshman season at Duke.

After declaring for the 2025 NBA draft earlier this week, Duke star freshman Cooper Flagg is expected to be the league's next big thing. ESPN's Jonathan Givony and Jeremy Woo released their updated draft big board, and Flagg maintained his position in the No. 1 spot.

Duke star Cooper Flagg is declaring for the 2025 NBA Draft after producing one of the best one-and-done seasons in college basketball history, he announced Monday on social media. The 6-foot-9 forward is the projected No.