In a world of billionare-owned social media, Bluesky CEO Jay Graber wants to send a clear message. Decentralized open-source platforms, like the one she runs, prioritize user control over corporate interests.

At the South by Southwest conference in Austin, Jay Graber’s choice of attire made a statement about the unchecked power of billionaires. Bluesky CEO Jay Graber took a clear swipe at Meta CEO Mark Zuckerberg when she took the stage at the South by Southwest (SXSW) conference in Austin this week wearing a shirt that copied an infamous one he’d worn last year at a Meta product reveal event.