Apple, AI and WWDC
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Apple to give app developers access to its AI models
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Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.
In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised features. At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.
12hon MSN
After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to regain its footing with its annual Worldwide Developers Conference.
A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of marketing say why they aren’t worried.
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The Verge’s new senior AI reporter, Hayden Field, noticed we didn’t hear the name of Apple’s assistant very much during the WWDC 2025 keynote on Monday. Even as presenters discussed opening up Apple Intelligence to third-party developers and new AI features for other apps,
Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.
Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.
At WWDC, Apple said it still needs time to develop its more advanced version of Siri. It’s another sign that shift to AI is unfolding differently from how other major technological advancements have played out,
Apple has announced updates to the AI models that power its suite of Apple Intelligence features across iOS, macOS, and more. But according to the company's own benchmarks, the models underperform older models from rival tech firms including OpenAI.