Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

After years of providing subpar revenue, YouTube CEO Neal Mohan revealed that YouTube Shorts now pay out creators the ...

How much money is YouTube making in ads around its YouTube Shorts feature? The company isn’t breaking out that figure just yet.

YouTube CEO Neal Mohan, the morning after the platform’s big ad pitch and party in New York City, had a new milestone to share: YouTube Shorts, its TikTok-style short-form video product, has reached ...

To quote a current US presidential candidate, that’s huge. Just in Q1 of 2024, YouTube Shorts earned 8.1 billion USD in ad revenue. Who else earned 8 billion in 2024 Q1? Among others ...

YouTube is changing the ... gaining better insights into content reach and impression data. This may influence how brands approach Shorts as part of their marketing strategies going forward.

Any vertical or square video up to 3 minutes will be automatically classified as Shorts. These videos will be eligible for the Shorts revenue-sharing ... clips through YouTube Studio, available ...