Apple’s own struggles with artificial intelligence lend additional power to this narrative. In one of its most damaging setbacks in years, it has failed to come up with a set of AI features that it promised would transform the way people complete tasks on the iPhone.

Details leaked to the Wall Street Journal give us a clearer picture of OpenAI's acquisition of io, cofounded by Ive, the iconic iPhone designer. The ChatGPT maker reportedly plans to ship 100 million AI devices designed to fit in with users' everyday life.

Discover how Sam Altman and Jony Ive’s io is redefining AI with human-centered design. Learn how this bold venture is a collaboration between

Another hint Altman and Ive gave the WSJ is that the product will be "capable of being fully aware of a user’s surroundings and life," and "unobtrusive.'"Again, painting the picture of a small smart pin that you can place anywhere.

The legendary former Apple designer Jony Ive has a few regrets. The man helped bring us the iPhone, which in turn was the advent of the smartphone and social media revolution. Now Ive is working with OpenAI—the company that sparked today’s AI fixation—to design some kind of AI-centric hardware that he says will help him atone for society’s lingering screen fixation.