Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on "The White Lotus" have time.

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the password sharing crackdown... will take 12 months to 18 months to get to full steam".

WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and more visible to subscribers."

The trade reports Zaslav saying it would take “12 to 18 months” before the “password-sharing crackdown initiative” would run “full steam.” The crackdown “will create another boost of both subscriber and [average revenue per user] growth through the extra member add-on,

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

Millions of Netflix subscribers were very unhappy when the streaming giant announced it was ending free password sharing. Now Max — formerly HBO Max — is about to do the same. It just announce ...

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.