Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as “HBO Max,” two years after controversially shortening the name ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

The internet was full of memes and jokes when it was reveled that the HBO was going back in the title of Max. Not one to be ...

The name change represents the streamer's newfound goal of curating quality content, presumably akin to HBO shows such as current hit "The Last of Us," rather than being everything to everyone. 'How ...

Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name. Shortly after the announcement ...

Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022. Here's what we know. The name change is part of a broader effort to ...